RichMeetBeautiful is an online meeting place for mature, successful and economically established gentlemen to meet beautiful young women for relationships or for dates.
The company had an aggressive marketing strategy in place to meet the expected exponential growth in the market for the coming year.
The site will bring together Sugarbabies - intelligent and charming young women who date in exchange for pampering, gifts, travel, financial support and mentorship and Sugardaddies - financially established, mature men who seek fun and passion.
The money is made by male and Female members with a subscription model. For this campaign, we decided to work on a CPA .
RichMeetBeautiful offers users in over 30 different countries the opportunity to meet successful and economically established gentlemen to meet beautiful young women for relationships or for dates worldwide.
Payments are localized, ranging from credit card to PayPal with everything in between, to join and pay for the subscription as simple and as local as possible. RichMeetBeautiful 's target group are people whom are looking for an arrangement . What is an Arrangement?
An arrangement is where people are direct with one another and stop wasting time. It allows people to immediately define what they need and want in a relationship.
Age generally 30+ .
The CPA transaction wil be confirmed as soon as the visitor makes the first purchase.
Targeting advice is on men.
Men have fewer functionalities and the conversion for this will therefore be many times higher.
Women are also reimbursed, but they get more functionalities/free offers.